haku: @author Reynolds, T. J. / yhteensä: 6
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1.
In search of true brand equity metrics: all market share ain't created equal
Journal of Advertising Research
2005 : JUN, VOL. 45:2, p. 171-186
 2005 Reynolds, T. J.
Phillips, C. B.
2.
Application of the means-end theoretic for understanding the cognitive bases of performance appraisal. (!Personal values) (!Performance rating)
Organizational Behavior and Human Decision Processes
1988 : APR, VOL. 41:2, p. 153-179
 1988 Jolly, J. P.
Reynolds, T. J.
Slocum, J. W.
3.
The application of the MECCAS models to the development and assessment of advertising strategy.
Journal of Advertising Research
1988 : APR-MAY, VOL. 28:2, p. 43-54
 1988 Reynolds, T. J.
Craddock, A. B.
4.
Laddering theory, method, analysis, and interpretation.
Journal of Advertising Research
1988 : JAN-FEB, VOL. 28:1, p. 11-31
 1988 Reynolds, T. J.
Gutman, J.
5.
Advertising is image management.
Journal of Advertising Research
1984 : FEB-MAR, VOL. 24:1, p. 27-37
 1984 Reynolds, T. J.
Gutman, J.
6.
Measuring personal values: an evaluation of alternative methods.
Journal of Marketing Research
1980 : NOV, VOL. 17:4, p. 531-536
 1980 Reynolds, T. J.
Jolly, J. P.
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