haku: @author Romaniuk, J. / yhteensä: 6
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1.
Cost per second: the relative effectiveness of 15- and 30-second television advertisements
Journal of Advertising Research
2010 : MAR, VOL 50:1, p. 69-76
 2010 Newstead, K.
Romaniuk, J.
2.
Comparing methods of brand image measurement
International Journal of Market Research
2006 : VOL. 48:6, p. 681-698
 2006 Driesener, C.
Romaniuk, J.
3.
Evaluating advertising effects on brand perceptions: incorporating prior knowledge
International Journal of Market Research
2006 : VOL. 48:2, p.179-192
 2006 Romaniuk, J.
Nicholls, E.
4.
Brand Salience and Customer Defection in Subscription Market
Journal of Marketing Management
2003 : FEB, VOL. 19:1-2, p. 25-44
 2003 Romaniuk, J.
Sharp, B.
5.
Evaluative and descriptive response patterns to negative image attributes
International Journal of Market Research
2003 : VOL. 45:1, p. 21-34
 2003 Winchester, M. K.
Romaniuk, J.
6.
Using known patterns in image data to determine brand positioning
International Journal of Market Research
2000 : SPRING/SUMMER, VOL. 42:2, p. 219-230
 2000 Romaniuk, J.
Sharp, B.
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