haku: @author Rossiter, J. R. / yhteensä: 9
viitteet: 1-9 / 9
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1.
Comparing perceptions of marketing communication channels
European Journal of Marketing
2011 : VOL 45:1/2, p. 6-42
 2011 Danaher, P. J.
Rossiter, J. R.
2.
Tailor-made single-item measures of doubly concrete constructs
International Journal of Advertising
2009 : VOL. 28:4, p. 607-621
 2009 Bergkvist, L.
Rossiter, J. R.
3.
The five forms of transmissible, usable marketing knowledge
Marketing Theory
2002 : VOL. 2:4, p. 369-380
 2002 Rossiter, J. R.
4.
Introduction to the special issue on marketing knowledge
Marketing Theory
2002 : VOL. 2:4, p. 331-332
 2002 Rossiter, J. R.
5.
What is marketing knowledge? Stage I: forms of marketing knowledge
Marketing Theory
2001 : VOL. 1:1, p. 9-26
 2001 Rossiter, J. R.
6.
Ethnicity in business and consumer behavior
Journal of Business Research
1998 : JUN, VOL. 42:2, p. 127-134
 1998 Rossiter, J. R.
Chan, A. M.
7.
The increase in magazine ad readership.
Journal of Advertising Research
1988 : OCT-NOV, VOL. 28:5, p. 35-39
 1988 Rossiter, J. R.
8.
Predicting Starch scores.
Journal of Advertising Research
1981 : OCT, VOL. 21:5, p. 63-68
 1981 Rossiter, J. R.
9.
Does TV advertising affect children?
Journal of Advertising Research
1979 : FEB, VOL. 19:1, p. 49-53
 1979 Rossiter, J. R.
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