haku: @author Rossiter, J.R. / yhteensä: 4
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1.
Marketing measurement revolution: the C-OAR-SE method and why it must replace psychometrics
European Journal of Marketing
2011 : VOL. 45:11-12, p. 1561-1588
 2011 Rossiter, J.R.
2.
Marketing measurement revolution: the C-OAR-SE method and why it must replace psychometrics
European Journal of Marketing
2011 : VOL. 45:11-12, p. 1561-1588
 2011 Rossiter, J.R.
3.
Content validity of measures of abstract constructs in management and organizational research
British Journal of Management
2008 : DEC, VOL. 19:4, p. 380-388
 2008 Rossiter, J.R.
4.
The low stability of brand-attribute associations is partly due to market research methodology
International Journal of Research in Marketing
2008 : JUN, VOL. 25:2, p. 104-108
 2008 Dolnicar, S.
Rossiter, J.R.
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