haku: @author Rothschild, M. L. / yhteensä: 5
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1.
Hemispherically lateralized EEG as a response to television commercials.
Journal of Consumer Research
1988 : SEP, VOL. 15:2, p. 185-198
 1988 Rothschild, M. L.
2.
Recognition versus recall as measures of television commercial forgetting.
Journal of Marketing Research
1988 : FEB, VOL. 25:1, p. 72-80
 1988 Singh, S. N.
Rothschild, M. L.
Churchill, G. A.
3.
Behavioural learning theory: its relevance to marketing and promotions.
Journal of Marketing
1981 : SPRING, VOL. 45:2, p. 70-78
 1981 Rothschild, M. L.
Gaidis, W. C.
4.
Policy-related experiments on information provision: a normative model and explication.
Journal of Marketing Research
1980 : NOV, VOL. 17:4, p. 432-449
 1980 Houston, M. J.
Rothschild, M. L.
5.
Political advertising: a neglected policy issue in marketing.
Journal of Marketing Research
1978 : 1 FEB VOL.15 p.58-71
 1978 Rothschild, M. L.
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