haku: @author Ruekert, R. W. / yhteensä: 8
viitteet: 1-8 / 8
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1.
Upper management control of new product development projects and project performance
Journal of Product Innovation Management
2002 : MAY, VOL. 19:3, p. 233-245
 2002 Bonner, J. M.
Ruekert, R. W.
Walker, O. C. Jr.
2.
Alianzas de marca: simbolo de calidad de producto.
Harvard-Deusto Business Review
1995 : 65,p. 64-75
 1995 Rao, A. R.
Ruekert, R. W.
3.
Brand alliances as signals of product quality (Markenmanagement)
Sloan Management Review
1994 : FALL, VOL. 36:1, p. 87-97
 1994 Rao, A. R.
Ruekert, R. W.
4.
Marketing's role in the implementation of business strategies : a critical review and conceptual framework.
Journal of Marketing
1987 : JUL, VOL. 51:3, p. 15-33
 1987 Walker, O. C.
Ruekert, R. W.
5.
Interactions between marketing and R&D departments in implementing different business strategies.
Strategic Management Journal
1987 : MAY-JUN, VOL. 8:3, p. 233-248
 1987 Ruekert, R. W.
Walker, O. C. Jr.
6.
Marketing's interaction with other functional units : a conceptual framework and empirical evidence.
Journal of Marketing
1987 : JAN, VOL. 51:1, p. 1-19
 1987 Ruekert, R. W.
Walker, O. C.
7.
The organization of marketing activities : a contingency theory of structure and performance.
Journal of Marketing
1985 : WINTER, VOL. 49:1, p. 13-25
 1985 Ruekert, R. W.
Walker, O. C.
Roering, K. J.
8.
Reliability and validity of alternative measures of channel member satisfaction.
Journal of Marketing Research
1984 : MAY, VOL. 21:2, p. 226-233
 1984 Ruekert, R. W.
Churchill, G. A. jr
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