haku: @author Ryals, L. / yhteensä: 9
viitteet: 1-9 / 9
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1.
Determining the indirect value of a customer
Journal of Marketing Management
2008 : VOL: 24:7-8, p. 847-964
 2008 Ryals, L.
2.
Optimising marketing spend: return maximisation and risk minimisation in the marketing portfolio
Journal of Marketing Management
2007 : VOL. 23:9-10, p. 991-1011
 2007 Ryals, L.
Dias, S.
Berger, M.
3.
Using the repertory grid to access the underlying realities in key account relationships
International Journal of Market Research
2007 : VOL. 49:5, p. 595-612
 2007 Rogers, B.
Ryals, L.
4.
Key account planning: benefits, barriers and best practice
Journal of Strategic Marketing
2007 : MAY-JUL, VOL. 15:2-3, p. 209-222
 2007 Ryals, L.
Rogers, B.
5.
Experimental methods in market research: From information to insight
International Journal of Market Research
2005 : VOL. 47:4, p. 347-366
 2005 Ryals, L.
Wilson, H.
6.
Making customers pay : measuring and managing customer risk and returns
Journal of Strategic Marketing
2003 : VOL 11:3, p. 165-175
 2003 Ryals, L.
7.
Cross-Functional Issues in the Implementation of Relationship Marketing Through Customer Relationship Management
European Management Journal
2001 : OCT, VOL. 19:5, p. 534-542
 2001 Ryals, L.
Knox, S.
8.
Customer relationship management in financial services: towards information-enabled relationship marketing
Journal of Strategic Marketing
2001 : MAR, VOL. 9:1, p. 3-27
 2001 Ryals, L.
Payne, A.
9.
Supply chain strategy: Its impact on shareholder value
International Journal of Logistics Management
1999 : VOL. 10:1, p. 1-10
 1999 Christopher, M.
Ryals, L.
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