haku: @author Saren, M. / yhteensä: 13
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 otsikkovuositekijä
1.
Relationship marketing: what if ... ?
European Journal of Marketing
2002 : VOL. 36:4, p. 433-449
 2002 Veloutsou, C.
Saren, M.
Tzokas, N.
2.
Integrating information technology into marketing practice - the IT reality of contemporary marketing practice
Journal of Marketing Management
2002 : JUL, VOL. 18:5-6, p. 555-577
 2002 Brady, M.
Saren, M.
Tzokas, N.
3.
Corporate ethics: an exploration of contemporary Greece
Journal of Business Ethics
2001 : MAR I, VOL. 30:1, p. 87-104
 2001 Kavali, S.
Tzokas, N.
Saren, M.
4.
Antecedents and consequences of relationshipmarketing: Insights from business service salespeople.
Industrial Marketing Management
1999 : NOV, VOL. 28:6, p. 601-611
 1999 Sharma, A.
Tzokas, N.
Saren, M.
Kyziridis, P.
5.
The nature of the product in market relationships: a pluri-signified product concept
Journal of Marketing Management
1998 : APR, VOL. 14:5, p. 445-464
 1998 Saren, M.
Tzokas, N.
6.
Beyond the one-dimensional marketing manager: the discourse of theory, practice and relevance
International Journal of Research in Marketing
1997 : MAY, VOL. 14:2, p. 147-161
 1997 Brownlie, D.
Saren, M.
7.
Generating marketing resources by means of R&D activities in high technology firms
Industrial Marketing Management
1997 : JUL, VOL. 26:4, p. 331-340
 1997 Tzokas, N.
Saren, M.
Brownlie, D.
8.
On strategy, typologies and the adoption of technological innovations in industrial markets
British Journal of Management
1997 : JUNE, VOL. 8:2, p S91-S105
 1997 Tzokas, N.
Saren, M.
9.
The four Ps of the marketing concept: Presciptive, Polemical, Permanent and Problematical
European Journal of Marketing
1992 : VOL. 26:4, p.34-47
 1992 Brownlie, D.
Saren, M.
10.
Technology diagnosis and forecasting for strategic development
Omega
1991 : JAN, VOL. 19:1, p. 7-15
 1991 Saren, M.
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