haku: @author Sargeant, A. / yhteensä: 6
viitteet: 1-6 / 6
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1.
The role of funders in nonprofit merger activity : Implications for charity fundraising and marketing practice
Journal of Marketing Management
2002 : DEC, VOL 18:5-6, p. 953-969
 2002 Sargeant, A.
Jay, E.
2.
The size effect in the administration costs of charities
European Accounting Review
2002 : VOL. 11:2, p. 215-243
 2002 Kähler, J.
Sargeant, A.
3.
Customer Lifetime Value and Marketing Strategy: How to Forge the Link
Marketing Review
2001 : SUMMER, VOL. 1:4, p. 427-440
 2001 Sargeant, A.
4.
The Role of Perceptions in Predicting Donor Value
Journal of Marketing Management
2001 : APR, VOL. 17:3-4, p. 407-428
 2001 Sargeant, A.
West, D. C.
Ford, J.
5.
Modelling internal communications in the financial services sector
European Journal of Marketing
2000 : VOL. 34:3/4, p. 299-317
 2000 Asif, S.
Sargeant, A.
6.
Charitable giving: towards a model of donor behavior
Journal of Marketing Management
1999 : MAY, VOL. 15:4, p. 215-238
 1999 Sargeant, A.
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