haku: @author Saunders, J. / yhteensä: 27
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1.
Research evaluation and globalization of business research
British Journal of Management
2011 : SEP, VOL. 22:3 p. 401-419
 2011 Saunders, J.
Wong, V.
Saunders, C.
2.
Manoeuvring towards research decline; the RAE and the decline of Britain's international research standing
European Journal of Marketing
2011 : VOL 45:4 p. 484-512
 2011 Saunders, J.
Wong, V.
3.
How brand portfolios have changed: a study of grocery suppliers brands from 1994 to 2004
Journal of Marketing Management
2007 : FEB, VOL. 23:1-2 p. 39-58
 2007 Laforet, S.
Saunders, J.
4.
Managing brand portfolios: how strategies have changed
Journal of Advertising Research
2005 : SEP, VOL. 45:3, p. 314-327
 2005 Laforet, S.
Saunders, J.
5.
Whither research in marketing?
European Journal of Marketing
2005 : VOL. 39:3-4, p.245-260
 2005 Saunders, J.
Lee, N.
6.
Management process in marketing planning
European Journal of Marketing
2004 : VOL. 38:8, p. 933-955
 2004 Greenley, G.
Hooley, G.
Saunders, J.
7.
Global corporate visual identity systems: using an extended marketing mix
European Journal of Marketing
2000 : VOL. 34:5/6, p. 538-550
 2000 Melewar, T.
Saunders, J.
8.
Managing brand portfolios: Why leaders do waht they do
Journal of Advertising Research
1999 : JAN-FEB, VOL. 39:1, p. 51-66
 1999 Laforet, S.
Saunders, J.
9.
An agenda for research into strategic marketing planning
Journal of Marketing Management
1996 : JAN-APR, VOL. 12:1-3. p. 215-230
 1996 Saunders, J.
Saker, J.
Smith, G.
10.
The changing consumer in the UK
International Journal of Research in Marketing
1994 : DEC, VOL. 11:5, p. 476-489
 1994 Saunders, J.
Saker, J.
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