haku: @author Schmitt, B. / yhteensä: 6
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1.
Experimential Marketing and the Product Life Cycle
Thexis
2000 : VOL. 17:2, p. 11-14
 2000 Schmitt, B.
2.
Experiential marketing
Journal of Marketing Management
1999 : APR, VOL. 15:1-3, p. 53-67
 1999 Schmitt, B.
3.
The effect of a similarity versus dissimilarity focus in positioning strategy: the moderating role of consumer familiarity and product category
Psychology and Marketing
1999 : MAY, VOL. 16:3, p. 211-224
 1999 Dube, L.
Schmitt, B.
4.
La estetica: el nuevo paradigma del marketing
Harvard-Deusto Marketing & Ventas
1998 : JUL-AUG, 27, p. 21-23
 1998 Schmitt, B.
Simonson, A.
5.
Situational effects on brand preferences for image products
Psychology and Marketing
1995 : AUG, VOL. 12:5, p. 433-446
 1995 Schmitt, B.
Shultz, C.
6.
Managing corporate and brand identities in the Asia-pacific region
California Management Review
1994 : SUMMER, VOL. 36:4, p. 32-48
 1994 Pan, Y.
Schmitt, B.
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