haku: @author Schultz, D.E. / yhteensä: 9
viitteet: 1-9 / 9
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1.
Perils of using OLS to estimate multimedia communications effects
Journal of Advertising Research
2007 : SEP, VOL. 47:3, p. 257-269
 2007 Naik, P.A.
Schultz, D.E.
Srinivasan, S.
2.
Understanding the diffusion of Integrated Marketing Communications
Journal of Advertising Research
2004 : MAR, VOL. 44:1, p. 31-45
 2004 Kim, I.
Han, D.
Schultz, D.E.
3.
Interactive integrated marketing communication: combining the power of IMC, the new media and database marketing
International Journal of Advertising
2003 : VOL. 22:1, p. 93-115
 2003 Peltier, J.W.
Schibrowsky, J.A.
Schultz, D.E.
4.
Leveraging customer information to develop sequential communication strategies: A case study of charitable-giving behavior
Journal of Advertising Research
2002 : JUL/AUG, VOL. 42:4, p. 23-33, 34-41
 2002 Peltier, J.W.
Schibrowsky, J.A.
Schultz, D.E.
5.
Another turn of the wheel
Marketing Management
2002 : MAR-APR, VOL. 11:2, p. 8-9
 2002 Schultz, D.E.
6.
On brands and branding: a boatload of branders
Marketing Management
2000 : FALL, VOL. 9:3, p. 8-9
 2000 Schultz, D.E.
7.
How to build a billion dollar business-to-business brand
Marketing Management
2000 : SUMMER, VOL. 9:2, p. 22-28
 2000 Schultz, D.E.
Schultz, H.F.
8.
IMC - A UK ad' agency persepctive
Journal of Marketing Management
1998 : APR, VOL. 14:5, p. 465-485
 1998 Kitchen, P. J.
Schultz, D.E.
9.
Using spreadsheets simulation to generate a distribution of forecasts for electric power demand
Journal of the Operational Research Society
1991 : NOV, VOL. 42:11, p. 931-939
 1991 Mumford, L.G.
Schultz, D.E.
Troutt, M.D.
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