haku: @author Shapiro, S. / yhteensä: 8
viitteet: 1-8 / 8
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1.
Understanding program-induced mood effects: decoupling arousal from valence
Journal of Advertising
2002 : WINTER, VOL. 31:4, p. 15-26
 2002 Shapiro, S.
MacInnis, D. J.
Park, W.
2.
Factors Affecting Encoding, Retrieval, and Alignment of Sensory Attributes in a Memory-Based Brand Choice Task
Journal of Consumer Research
2002 : MAR, VOL. 28:4, p. 603-617
 2002 Shapiro, S.
Spence, M. T.
3.
Memory-based measures for assessing advertising effects: a comparison of explicit and implicit memory effects
Journal of Business Ethics
2001 : FALL, VOL. 30:3, p. 1-13
 2001 Shapiro, S.
Krishnan, H. S.
4.
When an ad's influence is beyond our conscious control: Perceptual and conceptual fluency effects caused by incidental ad exposure
Journal of Consumer Research
1999 : JUN, VOL. 26:1, p. 16-36
 1999 Shapiro, S.
5.
The Effects of Incidental Ad Exposure on the Formation of Consideration Sets
Journal of Consumer Research
1997 : JUN, VOL. 24:1, p. 94-104
 1997 Shapiro, S.
Macinnis, D. J.
Heckler, S. E.
6.
Managerial intuition: a conceptual and operational framework
Business Horizons
1997 : JAN-FEB, VOL. 40:1, p. 63-68
 1997 Shapiro, S.
Spence, M.
7.
Sex differences in personality traits of female and male master of business administration students.
Journal of Applied Psychology
1982 : JUN, VOL. 67:3, p. 306-310
 1982 Steinberg, R.
Shapiro, S.
8.
Marketing in a conserver society.
Business Horizons
1978 : 2 APR VOL.21 p.3-13
 1978 Shapiro, S.
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