haku: @author Shimp, T. A. / yhteensä: 10
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1.
Consumer vulnerability to scams, swindles, and fraud: a new theory of visceral influences on persuasion
Psychology & Marketing
2001 : JUL, VOL. 18:7, p. 763-783
 2001 Langenderfer, J.
Shimp, T. A.
2.
The effect of discount frequency and depth on consumer price judgements.
Journal of Consumer Research
1999 : SEP, VOL. 26:2, p. 99-114
 1999 Alba, J. W.
Mela, C. F.
Shimp, T. A.
Urbany, J. E.
3.
A bootstrap procedure for evaluating goodness-of-fit indices of structural equation and confirmatory factor models.
Journal of Marketing Research
1989 : FEB, VOL. 26:1, p. 105-111
 1989 Fitzgerald Bone, P.
Sharma, S.
Shimp, T. A.
4.
Consumer ethnocentrism : construction and validation of the Cetscale.
Journal of Marketing Research
1987 : AUG, VOL. 24:3, p. 280-289
 1987 Shimp, T. A.
Sharma, S.
5.
Classical conditioning of consumer attitudes : Four experiments in an advertising context.
Journal of Consumer Research
1987 : DEC, VOL. 14:3, p. 334-349
 1987 Stuart, E. W.
Shimp, T. A.
Engle, R. W.
6.
The theory of reasoned action applied to coupon usage.
Journal of Consumer Research
1984 : DEC, VOL. 11:3, p. 795-809
 1984 Shimp, T. A.
Kavas, A.
7.
The use extrinsic cues to facilitate product adoption.
Journal of Marketing Research
1982 : MAY, VOL. 19:2, p. 229-239
 1982 Bearden, W. O.
Shimp, T. A.
8.
Deceptive and nondeceptive consequences of evaluative advertising.
Journal of Marketing
1981 : WINTER, VOL. 45:1, p. 22-32
 1981 Shimp, T. A.
Preston, I. L.
9.
Reactions to legal advertising.
Journal of Advertising Research
1980 : APR, VOL. 20:2, p. 43-51
 1980 Dyer, R. F.
Shimp, T. A.
10.
Do incomplete comparisons mislead?
Journal of Advertising Research
1978 : DEC, VOL. 18:6, p. 21-27
 1978 Shimp, T. A.
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