haku: @author Shoemaker, R. W. / yhteensä: 8
viitteet: 1-8 / 8
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1.
Consumer perceptions of promotional activity.
Journal of Marketing
1991 : APR, VOL. 55:2, p. 4-16
 1991 Krishna, A.
Currim, I. S.
Shoemaker, R. W.
2.
Analyzing incremental sales from a direct mail coupon promotion.
Journal of Marketing
1989 : JUL, VOL. 53:3, p. 66-78
 1989 Bawa, K.
Shoemaker, R. W.
3.
An alternative explanation for lower repeat rates after promotion purchases.
Journal of Marketing Research
1989 : MAY, VOL. 26:2, p. 205-213
 1989 Neslin, S. A.
Shoemaker, R. W.
4.
The effects of a direct mail coupon on brand choice behavior.
Journal of Marketing Research
1987 : NOV, VOL. 24:4, p. 370-376
 1987 Bawa, K.
Shoemaker, R. W.
5.
The coupon-prone consumer : some findings based on purchase behavior across product classes.
Journal of Marketing
1987 : OCT, VOL. 51:4, p. 99-110
 1987 Bawa, K.
Shoemaker, R. W.
6.
Comment on "dynamics of price elasticity and brand life cycles : an empirical study".
Journal of Marketing Research
1986 : FEB, VOL. 23:1, p. 78-82
 1986 Shoemaker, R. W.
7.
Relating coupon redemption rates to past purchasing of the brand.
Journal of Advertising Research
1985 : OCT-NOV, VOL. 25:5, p. 40-47
 1985 Shoemaker, R. W.
Tibrewala, W.
8.
Using a natural experiment to estimate price elasticity: the 1974 sugar shortage and the ready-to-eat cereal market.
Journal of Marketing
1983 : WINTER, VOL. 47:1, p. 44-57
 1983 Neslin, S. A.
Shoemaker, R. W.
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