haku: @author Shugan, S.M. / yhteensä: 6
viitteet: 1-6 / 6
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1.
Advance-selling as a competitive marketing tool
International Journal of Research in Marketing
2005 : SEP, VOL. 22:3, p. 351-373
 2005 Shugan, S.M.
Xie, J.
2.
Marketing perspectives on federal communications commission policies
Journal of Public Policy and Marketing
2003 : SPRING, VOL. 22:, p. 35-40
 2003 Shugan, S.M.
3.
Editorial: defining interesting research problems
Marketing Science
2003 : WINTER, VOL. 22:1, p. 1-15
 2003 Shugan, S.M.
4.
Editorial: Marketing Science, models, monopoly models, and why we need them
Marketing Science
2002 : SUMMER, VOL. 21:3, p. 223-228
 2002 Shugan, S.M.
5.
Repositioning for Changing Preferences: The Case of Beef versus Poultry
Journal of Consumer Research
1991 : SEP, VOL. 18:2, p. 219-232
 1991 Anderson, E.W.
Shugan, S.M.
6.
Repositioning for changing preferences: the case of beef versus poultry
Journal of Consumer Research
1991 : VOL. 18:2, p.219-233
 1991 Anderson, E.W.
Shugan, S.M.
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