haku: @author Silk, A. J. / yhteensä: 6
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1.
Knowledge Spillovers and Growth in the Disagglomeration of the US Advertising-Agency Industry
Journal of Economics & Management Strategy
2003 : FALL, VOL. 12:3, p. 327-362
 2003 King III, C.
Silk, A. J.
Ketelhohn, N.
2.
The impact of scale and media mix on advertising agency costs.
Journal of Business
1983 : OCT, VOL. 56:4, p. 453-475
 1983 Schmalensee, R.
Silk, A. J.
Bojanek, R.
3.
Measuring influence in organizational purchase decisions.
Journal of Marketing Research
1982 : MAY, VOL. 19:2, p. 165-181
 1982 Silk, A. J.
4.
Measure unreliability: a hidden threat to cross-national marketing research.
Journal of Marketing
1981 : SPRING, VOL. 45:2, p. 98-109
 1981 Davis, H. L.
Douglas, S. P.
Silk, A. J.
5.
Structure of repeat buying for new packaged goods.
Journal of Marketing Research
1980 : AUG, VOL. 17:3, p. 316-322
 1980 Kalwani, M. U.
Silk, A. J.
6.
Pre-test-market evaluation of new packaged goods: a model and measurement methodology.
Journal of Marketing Research
1978 : 2 MAY VOL.15 p.171-191
 1978 Silk, A. J.
Urban, G. L.
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