haku: @author Simkin, L. / yhteensä: 12
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1.
Judging the quality of customer segments: Segmentation effectiveness
Journal of Strategic Marketing
2010 : APR, VOL. 18:2, p. 113-131
 2010 Dibb, S.
Simkin, L.
2.
Implementation rules to bridge the theory/practice divide in market segmentation
Journal of Marketing Management
2009 : APR, VOL. 25:3-4, p. 375-396
 2009 Dibb, S.
Simkin, L.
3.
Editorial: Bridging the segmentation theory/practice divide
Journal of Marketing Management
2009 : APR, VOL. 25:3-4, p. 219-225
 2009 Dibb, S.
Simkin, L.
4.
Benchmarking the RAE returns of marketing professorsÂ’ journal publications
Journal of Marketing Management
2005 : SEP, VOL. 21:7 - 8, p. 879 - 896
 2005 Dibb, S.
Simkin, L.
5.
Marketing educators : addressing implementation in core courses
Journal of Strategic Marketing
2003 : MAR, VOL 11:1, p. 3-13
 2003 Dibb, S.
Simkin, L.
6.
Market segmentation: diagnosing and treating the barriers
Industrial Marketing Management
2001 : NOV, VOL. 30:8, p. 609-625
 2001 Dibb, S.
Simkin, L.
7.
Pre-empting implementation barriers: foundations, processes and actions - The need for internal relationships
Journal of Marketing Management
2000 : JUN, VOL. 16:5, p. 483-503
 2000 Dibb, S.
Simkin, L.
8.
Key business dilemmas & the marketing remit in business-to-business marketing services
International Journal of Advertising
1998 : VOL. 17:3, p. 321-347
 1998 Simkin, L.
Dibb, S.
9.
Tackling barriers to effective implementation of modelling in retail marketing applications.
International Review of Retail, Distribution and Consumer Research
1996 : JUL, VOL. 6:3, p. 225-241
 1996 Simkin, L.
10.
People and processes in marketing planning : The benefits of controlling implementation.
Journal of Marketing Management
1996 : JUL, VOL. 12:5, p. 375-390
 1996 Simkin, L.
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