haku: @author Simonson, I. / yhteensä: 11
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1.
Self-control for the righteous: Toward a theory of precommitment to indulgence
Journal of Consumer Research
2002 : SEP, VOL. 29:2, p. 199-217
 2002 Kivetz, I.
Simonson, I.
2.
The role of explanations and need for uniqueness in consumer decision making: unconventional choices based on reasons
Journal of Consumer Research
2000 : JUN, VOL. 27: 1, 49-68
 2000 Simonson, I.
Nowlis, S. M.
3.
The effect of product assortment on buyer preferences
Journal of Retailing
1999 : FALL, VOL. 75:3, p. 347-370
 1999 Simonson, I.
4.
Trademark infringement from the buyer perspective: conceptual analysis and measurement implications
Journal of Public Policy and Marketing
1994 : FALL, VOL. 13:2, p. 181-199
 1994 Simonson, I.
5.
Get closer to your customers by understanding how they make choices (Kaufverhalten; Absatzstrategie)
California Management Review
1993 : SUMMER, VOL. 35:4, p. 68-84
 1993 Simonson, I.
6.
Context-dependent preferences
Management Science
1993 : OCT, VOL. 39:10, p. 1179-1190
 1993 Tversky, A.
Simonson, I.
7.
The Influence of Purchase Quantity and Display Format on Consumer Preference for Variety
Journal of Consumer Research
1992 : JUN, VOL. 19:1, p. 133-138
 1992 Simonson, I.
Winer, R.S.
8.
The Influence of Anticipating Regret and Responsibility on Purchase Decisions
Journal of Consumer Research
1992 : JUN, VOL. 19:1, p. 105-118
 1992 Simonson, I.
9.
The Effect of Purchase Quantity and Timing on Variety-Seeking Behavior
Journal of Marketing Research
1990 : MAY, VOL. 27, p.150-162
 1990 Simonson, I.
10.
Choice based on reasons: The case of attraction and compromise effects.
Journal of Consumer Research
1989 : SEP, VOL. 16:2, p. 158-174
 1989 Simonson, I.
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