haku: @author Singh, S. N. / yhteensä: 6
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1.
Web home pages as advertisements
Communications of the ACM
1999 : AUG, VOL. 42:8, p. 91-98
 1999 Singh, S. N.
Dalal, N. P.
2.
Enhancing helping behavior. An integrative framework for promotion planning (Marketingplanung; Marketingberatung)
Journal of Marketing
1996 : JUL, VOL. 60:3, p. 33-49
 1996 Bendapudi, N.
Singh, S. N.
Bendapudi, V.
3.
Recognition versus recall as measures of television commercial forgetting.
Journal of Marketing Research
1988 : FEB, VOL. 25:1, p. 72-80
 1988 Singh, S. N.
Rothschild, M. L.
Churchill, G. A.
4.
Response-bias-free recognition tests to measure advertising effects.
Journal of Advertising Research
1987 : JUN-JUL, VOL. 27:3, p. 23-36
 1987 Singh, S. N.
Churchill, G. A.
5.
Using the theory of signal detection to improve ad recognition testing.
Journal of Marketing Research
1986 : NOV, VOL. 23:4, p. 327-336
 1986 Singh, S. N.
Churchill, G. A.
6.
Recognition as a measure of learning from televison commercials.
Journal of Marketing Research
1983 : AUG, VOL. 20:3, p. 235-248
 1983 Singh, S. N.
Rotschild, M. L.
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