haku: @author Sivadas, E. / yhteensä: 5
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1.
Influences of customer differences of loyalty, perceived risk and category experience on customer satisfaction ratings
International Journal of Market Research
2006 : VOL. 48:5, p.601-622
 2006 Johnson, M.S.
Garbarino, E.
Sivadas, E.
2.
The Internet as a micro marketing tool: Targeting consumers through preferences revealed in music newsgroup usage
Journal of Business Research
1998 : MAR, VOL. 41:3, p. 179-186
 1998 Sivadas, E.
Grewel, R.
Kellaris, J.
3.
International direct marketing on the internet : do internet users form a global segment?
Journal of Direct Marketing
1996 : WINTER, VOL. 10:1, p. 45-58
 1996 Mehta, R.
Grewal, R.
Sivadas, E.
4.
Comparing response rates and response content in mail versus electronic mail surveys
Journal of the Market Research Society
1995 : OCT, VOL. 37:4, p. 429-440
 1995 Metha, R.
Sivadas, E.
5.
Direct marketing on the internet: an empirical assessment of consumer attitudes
Journal of Direct Marketing
1995 : SUMMER, VOL. 9:3, p. 21-32
 1995 Mehta, R.
Sivadas, E.
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