haku: @author Sivakumar, K. / yhteensä: 10
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1.
Innovation generation in supply chain relationships . a conceptual model and research propositions
Journal of the Academy of Marketing Science
2004 : VOL. 32:1, p. 61-79
 2004 Roy, S.
Sivakumar, K.
Wilkinson, I. F.
2.
Price-tier competition: Distinguishing between intertier competition and intratier competition
Journal of Business Research
2003 : DEC, VOL. 56:12, p. 947-959
 2003 Sivakumar, K.
3.
Instituting the Marketing Concept in a Multinational Setting the Role of National Culture
Journal of the Academy of Marketing Science
2001 : SUMMER, VOL. 29:3, p. 255-275
 2001 Nakata, C.
Sivakumar, K.
4.
Foreign market entry mode choice of service firms: a contingency perspective
Journal of the Academy of Marketing Science
1998 : FALL, VOL. 26:4, p. 274-292
 1998 Ekeledo, I.
Sivakumar, K.
5.
The moderating effect of product category knowledge and attribute importance on the attractions effect
Marketing Letters
1998 : FEB, VOL. 9:1, p. 93-106
 1998 Malaviya, P.
Sivakumar, K.
6.
Model of Retail Price Match Guarantees
Journal of Business Research
1997 : JUL, Vol. 39:3, p. 241-255
 1997 Sivakumar, K.
Weigand, R. E.
7.
National culture and new product development: an integrative review (neue Produkte, Produktentwicklung)
Journal of Marketing
1996 : JAN, VOL. 60:1, p. 61-72
 1996 Nakata, C.
Sivakumar, K.
8.
Unique inter-band effects of price on brand choice
Journal of Business Research
1995 : SEP, VOL 34:1, p. 47-56
 1995 Krishnamurthi, L.
Raj, S.
Sivakumar, K.
9.
Role of product entry and exit on the attraction effect
Marketing Letters
1995 : JAN, VOL. 6:1, p. 45-52
 1995 Sivakumar, K.
Cherian, J.
10.
Insider trading following material news events: evidence from earnings
Financial Management
1994 : SPRING, VOL. 23:1, p. 23-32
 1994 Sivakumar, K.
Waymire, G.
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