haku: @author Smith, G. / yhteensä: 46
viitteet: 1-10 / 46
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
1.
Measuring political brand equity: A consumer oriented approach
European Journal of Marketing
2010 : VOL. 44:3/4, p. 460-477
 2010 French, A.
Smith, G.
2.
Sports commerce and peace: the special case of the special Olympics
Journal of Business Ethics
2009 : VOL. 89: SUPPL. 4, p. 587-602
 2009 Smith, G.
Cahn, A.
Ford, S.
3.
Martingales in European emerging stock markets: Size, liquidity and market quality
European Journal of Finance
2009 : APR-JUN, VOL. 15:3-4, p. 249-262
 2009 Smith, G.
4.
The impact of brand extensions on brand personality: experimental evidence
European Journal of Marketing
2005 : VOL. 39:1-2, p. 129-149
 2005 Diamantopoulos, A.
Smith, G.
Grime, I.
5.
Brand image transfer through sponsorship: A consumer learning perspective
Journal of Marketing Management
2004 : APR, VOL. 20:3-4, p. 457-474
 2004 Smith, G.
6.
Variance ratio tests of the random walk hypothesis for European emerging stock markets
European Journal of Finance
2003 : JUN, VOL. 9:3, p. 290-300
 2003 Smith, G.
Ryoo, H-J.
7.
Consumer evaluations of extensions and their affects on the core brand: key issues and research propositions
European Journal of Marketing
2002 : VOL. 36:11-12, p. 1415-1438
 2002 Grime, I.
Diamantopoulos, A.
Smith, G.
8.
Regression to the Mean and Football Wagers
Journal of Behavioral Decision Making
2002 : OCT, VOL. 15:4, p. 329-342
 2002 Lee, M.
Smith, G.
9.
Strategic political segmentation: a new approach for a new era of political marketing
European Journal of Marketing
2001 : VOL. 35:9-10, p. 1058-1073
 2001 Smith, G.
Hirst, A.
10.
Pop goes the budget
Strategies Europe
2001 : FEB, 5, p. 16-17
 2001 Smith, G.
« edellinen sivu | seuraava sivu »
SCIMA