haku: @author Soman, D. / yhteensä: 8
viitteet: 1-8 / 8
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
1.
Virtual progress: the effect of path characteristics on perceptions of progress and choice
Management Science
2003 : SEP, VOL. 49:9, p. 1229-1250
 2003 Soman, D.
Shi, M.
2.
Managing the power of curiosity for effective web advertising strategies
Journal of Advertising
2002 : FALL, VOL. 31:3, p. 1-14
 2002 Menon, S.
Soman, D.
3.
The Effects of Prior Spending on Future Spending Decisions: The Role of Acquisition Liabilities and Payments
Marketing Letters
2002 : VOL. 13:4, p. 359-372
 2002 Soman, D.
Lam, V. M. W.
4.
Pricing and the psychology of consumption
Harvard Business Review
2002 : SEP, VOL. 80:9, p. 90-96
 2002 Gourville, J.
Soman, D.
5.
The Effect of Windfall Gains on the Sunk-Cost Effect
Marketing Letters
2001 : VOL. 12:1, p. 51-62
 2001 Soman, D.
Cheema, A.
6.
Effects of payment mechanism on spending behavior: the role of rehersal and immediacy of payments
Journal of Consumer Research
2001 : MAR, VOL. 27:4, p. 460-474
 2001 Soman, D.
7.
Modeling the effects of advertised price claims: Tensile versus precise claims?
Marketing Science
1999 : VOL. 18:2, p. 154-177
 1999 Dhar, S. K.
Gonzalez-Vallejo, C.
Soman, D.
8.
Brand promotions as a lottery
Marketing Letters
1995 : JUL, VOL. 6:3, p. 221-234
 1995 Dhar, S.
Gonzalez-Vallejo, C.
Soman, D.
« edellinen sivu | seuraava sivu »
SCIMA