haku: @author Srivastava, R. K. / yhteensä: 10
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1.
Factors Influencing the Likelihood of Customer Defection: The Role of Consumer Knowledge
Journal of the Academy of Marketing Science
2003 : SPRING, VOL. 31:2, p. 164-175
 2003 Capraro, A. J.
Broniarczyk, S.
Srivastava, R. K.
2.
A Dynamic IT Adoption Model for the SOHO Market: PC Generational Decisions with Technological Expectations
Management Science
2002 : FEB, VOL. 48:2, p. 222-240
 2002 Kim, N.
Han, J. K.
Srivastava, R. K.
3.
The resource-based view and marketing: The role of market-based assets in gaining competitive advantage
Journal of Management
2001 : VOL. 27:6, p. 777-802
 2001 Srivastava, R. K.
Fahey, L.
Christensen, H. K.
4.
Consumer decision-making in a multi-generational choice set context
Journal of Business Research
2001 : SEP, VOL. 53:3, p. 123-136
 2001 Kim, N.
Srivastava, R. K.
Han, J. K.
5.
Managing retailer-supplier partnerships with EDI: Evaluation and implementation.
Long Range Planning
1997 : DEC, VOL. 30:6, p. 862-876
 1997 Maltz, E.
Srivastava, R. K.
6.
Determinants of bilateral trade flows.
Journal of Business
1986 : OCT, VOL. 59:4, part 1, p. 623-640
 1986 Srivastava, R. K.
Green, R. T.
7.
Predicting choice shares under conditions of brand interdependance.
Journal of Marketing Research
1984 : NOV, VOL. 21:4, p. 420-434
 1984 Kamakura, W. A.
Srivastava, R. K.
8.
A consumer-oriented approach for determining market structures.
Journal of Marketing
1984 : SPRING, VOL. 48:2, p. 32-45
 1984 Srivastava, R. K.
Alpert, M. I.
Shocker, A. D.
9.
Market structure analysis: hierarchical clustering of products based on substitution-in-use.
Journal of Marketing
1981 : SUM, VOL. 45:3, p. 8-48
 1981 Srivastava, R. K.
Leone, R. P.
Shocker, A. D.
10.
Customer-oriented approaches to identifying product-markets.
Journal of Marketing
1979 : FALL, VOL. 43:4, p. 8-19
 1979 Day, G. S.
Shocker, A. D.
Srivastava, R. K.
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