haku: @author Steckel, J. H. / yhteensä: 6
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1.
Special Section 2001: A Marketing Odyssey
Marketing Science
2001 : VOL. 20:4, p. 331-336
 2001 Steckel, J. H.
Brody, E.
2.
Consumer strategies for purchasing assortments within a single product class
Journal of Retailing
1999 : FALL, VOL. 75:3, p. 384-403
 1999 Lee, J. K.
Steckel, J. H.
3.
Explanations for successful and unsuccessful marketing decisions: the decision maker's perspective
Journal of Marketing
1992 : APR, VOL. 56:2, p. 18-31
 1992 Curren, M. T.
Folkes, V. S.
Steckel, J. H.
4.
Locally rational decision making: the distracting effect of information on managerial performance.
Management Science
1992 : FEB, VOL. 38:2, p. 212-226
 1992 Glazer, R.
Steckel, J. H.
Winer, R. S.
5.
Committee decision making in organizations: An experimental test of the core.
Decision Sciences
1990 : WINTER, VOL. 21:1, p. 204-215
 1990 Steckel, J. H.
6.
Effective advertising in industrial supplier directories.
Industrial Marketing Management
1985 : MAY, VOL. 14:2, p. 107-111
 1985 Lehmann, D. R.
Steckel, J. H.
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