haku: @author Stern, B. / yhteensä: 7
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1.
Consumer bidding behavior on Internet auction sites
International Journal of Electronic Commerce
2002 : FALL, VOL. 7:1, p. 135-150
 2002 Royne, M.
Stern, B.
2.
Marketing images: construct definition, measurement issues, and theory development
Marketing Theory
2001 : VOL. 1:2, p. 201-224
 2001 Stern, B.
Zinkhan, G.M.
Jaju, A.
3.
Can the United States set Rules for the World: A French View
Journal of World Trade
1997 : AUG, Vol. 31:4, p. 5-26
 1997 Stern, B.
4.
Interpretative methodology from art and literary criticism: a humanistic approach to advertising imagery
European Journal of Marketing
1994 : VOL. 28:8/9, p. 114-132
 1994 Stern, B.
Schroeder, J.
5.
Classical and vignette television advertising dramas: structural models, formal analysis, and consumer effects
Journal of Consumer Research
1994 : MAR, VOL. 20:4, p. 601-615
 1994 Stern, B.
6.
Information Content in Television Advertising:A Replication and Extension
Journal of Advertising Research
1991 : JUNE/JULY, VOL. 31, p.36-46
 1991 Stern, B.
Resnik, A.
7.
Women's age in advertising : an examination of two consumer age profiles.
Journal of Advertising Research
1985 : DEC-JAN, VOL. 25:6, p. 38-47
 1985 Barak, B.
Stern, B.
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