haku: @author Sternthal, B. / yhteensä: 16
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 otsikkovuositekijä
1.
Three questions you need to ask about your brand
Harvard Business Review
2002 : SEP, VOL. 80:9, p. 80-86
 2002 Lane Keller, K.
Sternthal, B.
Tybout, A.
2.
The Moderating Effect of Knowledge and Resources on the Persuasive Impact of Analogies
Journal of Consumer Research
2002 : SEP, VOL. 28:2, p. 257-272
 2002 Roehm, M. L.
Sternthal, B.
3.
The effects of positive mood on memory.
Journal of Consumer Research
1999 : SEP, VOL. 26:2, p. 115-127
 1999 Lee, A. Y.
Sternthal, B.
4.
Le role moderateur de la complexite du traitement des messages sur les effets de la repetition publicitaire.
Recherche et Applications en Marketing
1991 : VOL. 6:2, p. 25-42
 1991 Anand, P.
Sternthal, B.
5.
The Effects of Knowledge, Motivation, and Type of Message on Ad Processing and Product Judgements
Journal of Consumer Research
1990 : JUNE, VOL. 17, p.66-73
 1990 Maheswaran, D.
Sternthal, B.
6.
Ease of Message Processing as a Moderator of Repetition Effects in Advertising
Journal of Marketing Research
1990 : AUG, VOL.27, p.345-353
 1990 Anand, P.
Sternthal, B.
7.
Ease of message processing as a moderator of repetition effects in advertising.
Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 345-353
 1990 Anand, P.
Sternthal, B.
8.
The effects of knowledge, motivation, and type of message on ad processing and product judgments
Journal of Consumer Research
1990 : JUN, VOL. 17:1, p. 66-73
 1990 Maheswaran, D.
Sternthal, B.
9.
Examining the vividness controversy : An availability-valence interpretation.
Journal of Consumer Research
1986 : MAR, VOL. 12:4, p. 418-431
 1986 Kisielius, J.
Sternthal, B.
10.
Detecting and explaining the sleeper effect.
Journal of Consumer Research
1984 : SEP, VOL. 11:2, p. 632-642
 1984 Hannah, D. B.
Sternthal, B.
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