haku: @author Sudharshan, D. / yhteensä: 8
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1.
The impact of resource-strategy correspondance on marketing performance - financial performance tradeoffs
Journal of Strategic Marketing
2007 : MAY-JUL, VOL. 15:2-3, p. 161-183
 2007 Furrer, O.
Alexandre, M. T.
Sudharshan, D.
2.
Sibling Brands, Multiple Objectives, and Response to Entry: The Case of the Marion Retail Coffee Market
Journal of the Academy of Marketing Science
2002 : WINTER, VOL. 30:1, p. 59-69
 2002 Gruca, T. S.
Sudharshan, D.
Kumar, K. R.
3.
Marketing mix response to entry in segmented markets
International Journal of Research in Marketing
2001 : JUN, VOL. 18:1-2, p. 53-66
 2001 Gruca, T.S.
Kumar, K.R.
Sudharshan, D.
4.
Measuring strategy coherence through patterns of strategic choices (Entscheidungsstrategie)
Strategic Management Journal
1994 : JAN, VOL. 15:1, p. 43-61
 1994 Nath, D.
Sudharshan, D.
5.
Assessing mobility barriers in dynamic strategic groups analysis.
Journal of Management Studies
1991 : SEP, VOL. 28:5, p. 429-438
 1991 Sudharshan, D.
Thomas, H.
Fiegenbaum, A.
6.
Strategic time periods and strategic groups research: concepts and an empirical example.
Journal of Management Studies
1990 : MAR, VOL. 27:2, p. 133-148
 1990 Fiegenbaum, A.
Sudharshan, D.
Thomas, H.
7.
Defensive marketing strategies : an equilibrium analysis based on decoupled response function models.
Management Science
1988 : JUL, VOL. 34:7, p. 805-815
 1988 Kumar, K. R.
Sudharshan, D.
8.
DIFFSTRAT : An analytical procedure for generating optimal new product concepts for a differentiated-type strategy.
European Journal of Operational Research
1988 : JUL, VOL. 36:1, p. 50-65
 1988 Sudharshan, D.
May, J. H.
Gruca, T.
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