haku: @author Swasy, J. L. / yhteensä: 4
viitteet: 1-4 / 4
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1.
Consumer skepticism of advertising claims: Testing hypotheses from economics of information.
Journal of Consumer Research
1990 : MAR, VOL. 16:4, p. 433-441
 1990 Ford, G. T.
Smith, D. B.
Swasy, J. L.
2.
Rhetorical question, summarization frequency, and argument strength effects on recall
Journal of Consumer Research
1988 : JUN, VOL. 15:1, p. 69-76
 1988 Munch, J. M.
Swasy, J. L.
3.
Effects of television commercial repetition, receiver knowledge, and commercial length : a test of the two-factor model.
Journal of Marketing Research
1986 : FEB, VOL. 23:1, p. 50-61
 1986 Rethans, A. J.
Swasy, J. L.
Marks, L. J.
4.
Examining the target of receiver elaborations : Rhetorical question effects on source processing and persuasion.
Journal of Consumer Research
1985 : MAR, VOL. 11:4, p. 877-886
 1985 Swasy, J. L.
Munch, J. M.
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