haku: @author Taylor, C. R. / yhteensä: 4
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1.
Art for the sake of the corporation: Audi, BMW Group, DaimlerChrysler, Montblanc, Siemens, and Volkswagen help explore the effect of sponsorship on corporate reputations
Journal of Advertising Research
2010 : MAR, VOL 50:1, p. 77-90
 2010 Schwaiger, M.
Sarstedt, M.
Taylor, C. R.
2.
Supplier surfing: competition and consumer behavior in subscription markets
RAND Journal of Economics
2003 : SUMMER, VOL. 34:2, p. 223-246
 2003 Taylor, C. R.
3.
Legal Strategies for Protecting Brands from Genericide: Recent Trends in Evidence Weighted in Court Cases
Journal of Public Policy and Marketing
2002 : SPRING, VOL. 21:1, p. 160-167
 2002 Taylor, C. R.
Walsh, M. G.
4.
Culture and advertising executions: a comparison of selected characteristics of Korean and US television commercials.
International Marketing Review
1992 : VOL. 9:4, p. 5-17
 1992 Miracle, G. E.
Chang, K. Y.
Taylor, C. R.
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