haku: @author Taylor, C.R. / yhteensä: 6
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1.
Editorial: Measuring return on investment from advertising: 'holy grail' or necessary tool?
International Journal of Advertising
2010 : AUG, VOL. 29:3, p. 345-348
 2010 Taylor, C.R.
2.
Editorial: The six principles of digital advertising
International Journal of Advertising
2009 : VOL. 28:3, p. 411-418
 2009 Taylor, C.R.
3.
Editorial, Product placement: a hot topic gets hotter
International Journal of Advertising
2009 : VOL. 28:5, p. 753-756
 2009 Taylor, C.R.
4.
Who initiates recalls and who cares? Evidence from the automobile industry
Journal of Industrial Economics
2002 : JUN, VOL. 50:2, p. 123-149
 2002 Rupp, N.G.
Taylor, C.R.
5.
The old-boy network and the young-gun effect
International Economic Review
2000 : NOV, VOL. 41:4, p. 871-891
 2000 Taylor, C.R.
6.
Attitudes toward direct marketing and its regulation: a comparison of the United States and Japan
Journal of Public Policy and Marketing
2000 : FALL, VOL. 19:2, P. 228-237
 2000 Taylor, C.R.
Franke, G.R.
Maynard, M.L.
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