haku: @author Thorson, E. / yhteensä: 8
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1.
The impact of celebrity-product incongruence on the effectiveness of product endorsement
International Journal of Tourism Research
2009 : MAR-APR, VOL. 11:2 p. 433-449
 2009 Lee, J-G
Thorson, E.
2.
How verbalizers and visualizers process the newspaper environment
Journal of Communication
2004 : SEP, VOL. 54:3, p. 474-491
 2004 Mendelson, A.L.
Thorson, E.
3.
Television and web advertising synergies
Journal of Advertising
2004 : VOL . 33:2 p. 75-84
 2004 Chang, Y.
Thorson, E.
4.
The effects of progressive levels of interactivity and vividness in web marketing sites
Journal of Business Ethics
2001 : FALL, VOL. 30:3, p. 65-77
 2001 Coyle, J. R.
Thorson, E.
5.
Five approaches to organizing and integrated marketing communications agency
Journal of Advertising Research
1996 : MAR-APR, VOL. 36:2, p. 48-58
 1996 Gronstedt, A.
Thorson, E.
6.
Effects of issue-image strategies, attack and support appeals, music, and visual content in political commercials
J. of Broadcasting and Electronic Media
1991 : FALL, VOL. 35:4, p.465-486
 1991 Thorson, E.
Christ, W.G.
Caywood, C.
7.
Viewer recall of television commercials : prediction from the propositional structure of commercial scripts.
Journal of Marketing Research
1984 : MAY, VOL. 21:2, p. 127-136
 1984 Thorson, E.
Snyder, R.
8.
The expanded association model : keeping the hierarchy concept alive.
Journal of Advertising Research
1984 : FEB-MAR, VOL. 24:1, p. 59-65
 1984 Preston, I. L.
Thorson, E.
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