haku: @author Varadarajan, P. R. / yhteensä: 17
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1.
Reflections on Research in Marketing and Reviewing for Scholarly Journals
Journal of the Academy of Marketing Science
2003 : SUMMER, VOL. 31:3, p. 311-313
 2003 Varadarajan, P. R.
2.
Marketing Strategy and the Internet: An Organizing Framework
Journal of the Academy of Marketing Science
2002 : FALL, VOL. 30:4, p. 296-312
 2002 Varadarajan, P. R.
Yadav, M. S.
3.
Sustainable competitive advantage in service industries. A conceptual model and research propositions
Journal of Marketing
1993 : OCT, VOL. 5:4, p. 83-99
 1993 Bharadwaj, S. G.
Varadarajan, P. R.
4.
An analysis of the market share profitability relationship
Journal of Marketing
1993 : jul, vol. 57:3, p. 9-18
 1993 Szymanski, D. M.
Bharadwaj, S. G.
Varadarajan, P. R.
5.
A model of marketing knowledge use within firms
Journal of Marketing
1992 : OCT, VOL. 56: 4, p. 53-71
 1992 Menon, A.
Varadarajan, P. R.
6.
First mover advantage: a synthesis, conceptual framework, and research propositions
Journal of Marketing
1992 : OCT, VOL. 56:4, p. 33-52
 1992 Kerin, R. A.
Varadarajan, P. R.
Peterson, R. A.
7.
Controlling the uncontrollable: managing your market environment.
Sloan Management Review
1992 : WINTER, VOL. 33:2, p. 39-47
 1992 Varadarajan, P. R.
Clark, T.
Pride, W. M.
8.
Consumers' attitudes towards marketing practices, consumerism and government regulations: cross-national perspectives.
European Journal of Marketing
1990 : VOL. 24:6, p. 6-23
 1990 Varadarajan, P. R.
Thirunarayana, P. N.
9.
The corporate performance conundrum: a synthesis of contemporary views and an extension.
Journal of Management Studies
1990 : SEP, VOL. 27:5, p. 463-483
 1990 Varadarajan, P. R.
Ramanujam, V.
10.
Strategic adaptability and firm performance : a market-contingent perspective.
Journal of Marketing
1989 : JUL, VOL. 53:3, p. 21-35
 1989 McKee, D. O.
Varadarajan, P. R.
Pride, W. M.
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