haku: @author Walters, P. G. P. / yhteensä: 7
viitteet: 1-7 / 7
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1.
Relationship marketing in an international context: a literature review
International Business Review
2003 : APR, VOL. 12:2, p. 193-214
 2003 Samiee, S.
Walters, P. G. P.
2.
Global market segmentation: Methodologies and challenges
Journal of Marketing Management
1997 : JAN/FEB/APR, VOL. 13:1/3, p. 165-177
 1997 Walters, P. G. P.
3.
Patterns of formal planning and performance in U.S. exporting firms.
Management International Review
1993 : VOL. 33:1, p. 43-63
 1993 Walters, P. G. P.
4.
Exporting as an innovative behaviour: an empirical investigation.
International Marketing Review
1993 : VOL. 10:3, p. 5-25
 1993 Samiee, S.
Walters, P. G. P.
DuBois, F. L.
5.
The internationalisation of Norwegian firms : a study of the U.K. experience.
Management International Review
1987 : VOL. 27:1, p. 58-66
 1987 Juul, M.
Walters, P. G. P.
6.
International marketing policy : a discussion of the standardization construct and its relevance for corporate policy.
Journal of International Business Studies
1986 : SUMMER, VOL. 17:2, p. 55-69
 1986 Walters, P. G. P.
7.
Export distribution: A study of channel control.
Scandinavian Journal of Materials Administration
1985 : VOL. 11:1, p. 16-24
 1985 Walters, P. G. P.
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