haku: @author Weinberg, C. B. / yhteensä: 17
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1.
Playoff payoff: Super Bowl advertising for movies
International Journal of Research in Marketing
2009 : SEP, VOL 26:3, p. 168-179
 2009 Ho, J. Y. C.
Dhar, T.
Weinberg, C. B.
2.
SilverScreener: a modeling approach to movie screens management
Marketing Science
1999 : VOL. 18:3, p. 352-372
 1999 Swami, S.
Eliashberg, J.
Weinberg, C. B.
3.
Clustering at the movies
Marketing Letters
1998 : NOV, VOL. 9:4, p. 393-405
 1998 Jedidi, K.
Krider, R. E.
Weinberg, C. B.
4.
Coping with success: new challenges for nonprofit marketing.
Sloan Management Review
1991 : FALL, VOL. 33:1, p. 27-42
 1991 Gallagher, K.
Weinberg, C. B.
5.
Territory sales response models : stability over time.
Journal of Marketing Research
1987 : MAY, VOL. 24:2, p. 229-233
 1987 Ryans, A. B.
Weinberg, C. B.
6.
Estimating parameters of the autocorrelated current effects model from temporally aggregated data.
Journal of Marketing Research
1986 : NOV, VOL. 23:4, p. 379-386
 1986 Kanetkar, V.
Weinberg, C. B.
Weiss, D. L.
7.
The impact of comparative advertising on perception and attitude : some positive findings.
Journal of Consumer Research
1984 : SEP, VOL. 11:2, p. 719-727
 1984 Gorn, G. J.
Weinberg, C. B.
8.
Working wives and major family expenditures : Replication and extension.
Journal of Consumer Research
1983 : SEP, VOL. 10:2, p. 259-263
 1983 Weinberg, C. B.
Winer, R. S.
9.
The effects of serial correlation and data aggregation on advertising measurement.
Journal of Marketing Research
1983 : AUG, VOL. 20:3, p. 268-279
 1983 Weiss, D. L.
Weinberg, C. B.
Windal, P. M.
10.
On the econometric measurement of the duration of advertising effect on sales.
Journal of Marketing Research
1982 : NOV, VOL. 19:4, p. 585-591
 1982 Weinberg, C. B.
Weiss, D. L.
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