haku: @author Weinberger, M. G. / yhteensä: 7
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1.
Marketplace footprints: connecting marketing communication and corporate brands
European Journal of Marketing
2010 : VOL. 44:5, p. 591-609
 2010 Spotts, H. E.
Weinberger, M. G.
2.
The influence of negative information on purchase behaviour
Journal of Marketing Management
2000 : JUN, VOL. 16:5, p. 465-482
 2000 Weinberger, M. G.
Lepkowska-White, E.
3.
Negative product safety news: coverage, responses, and effects
Business Horizons
1991 : MAY-JUN, VOL. 34:3, p. 23-31
 1991 Weinberger, M. G.
Romeo, J. B.
Piracha, A.
4.
The impact of negative product news.
Business Horizons
1989 : JAN-FEB, VOL. 32:1, p. 44-50
 1989 Weinberger, M. G.
Romeo, J. B.
5.
A situational view of information content in TV advertising in the U.S. and U.K.
Journal of Marketing
1989 : MAR, VOL. 53:1, p. 89-94
 1989 Weinberger, M. G.
Spotts, H. E.
6.
Products as targets of negative information : some recent findings.
European Journal of Marketing
1986 : VOL. 20:3-4, p. 110-128
 1986 Weinberger, M. G.
7.
Humor in advertising : a practitioner view.
Journal of Advertising Research
1984 : AUG-SEP, VOL. 24:4, p. 23-29
 1984 Madden, T. J.
Weinberger, M. G.
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