haku: @author Wierenga, B. / yhteensä: 19
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1.
Managerial decision making in marketing: the next research frontier
International Journal of Research in Marketing
2011 : JUN, VOL. 28:2, p. 89-101
 2011 Wierenga, B.
2.
The effect of the marketing-R&D interface on new product performance: The critical role of resources and scope
International Journal of Research in Marketing
2008 : MAR, VOL.25:1 p. 56-68
 2008 Leenders, M.A.A.M
Wierenga, B.
3.
A methodology for assessing organizational core values
Journal of Management Studies
2006 : MAR, VOL. 43:2, p. 175-201
 2006 Rekom, J. van
Riel, C.B.M. van
Wierenga, B.
4.
On academic marketing knowledge and marketing knowledge that marketing managers use for decision- making
Marketing Theory
2002 : VOL. 2:4, p. 355-362
 2002 Wierenga, B.
5.
The effectiveness of different mechanisms for integrating marketing and R&D
Journal of Product Innovation Management
2002 : JUL, VOL. 19:4, p. 305-317
 2002 Leenders, M. A. A. M.
Wierenga, B.
6.
Developing a Customized Decision-Support System for Brand Managers
Interfaces
2001 : MAY-JUN, VOL. 31:3, p. s128-5145
 2001 Wierenga, B.
Bruggen, G. H. van
7.
The powerful triangle of marketing data, managerial judgment, and marketing management support systems
European Journal of Marketing
2001 : VOL. 35:7-8, p. 796-814
 2001 Bruggen, G. H. von
Smidts, A.
Wierenga, B.
8.
Matching management support systems and managerial problemsolving modes: the key to effective decision support
European Management Journal
2001 : JUN, VOL. 19:3, p, 228-238
 2001 Bruggen, G. van
Wierenga, B.
9.
Explaining competitors' reactions to new product introductions: The roles of event characteristics, managerial interpretation, and competitive context
Marketing Letters
2000 : FEB, VOL. 11:1, p. 67-79
 2000 Waarts, E.
Wierenga, B.
10.
The success of marketing management support systems
Marketing Science
1999 : VOL. 18:3, p. 196-207
 1999 Wierenga, B.
Bruggen, G. H. van
Staelin, Richard
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