haku: @author Wind, Y. / yhteensä: 20
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 otsikkovuositekijä
1.
Thirty Years of Conjoint Analysis: Reflections and Prospects
Interfaces
2001 : MAY-JUN, VOL. 31:3, p. s56-s73
 2001 Green, P. E.
Krieger, A. M.
Wind, Y.
2.
Benefit bundle analysis
Journal of Advertising Research
2000 : NOV-DEC, VOL. 40:6, p. 32-37
 2000 Green, P.E.
Wind, Y.
Jain, A.K.
3.
Business synergy does not always pay off.
Long Range Planning
1988 : FEB, VOL. 21:1, p. 59-65
 1988 Mahajan, V.
Wind, Y.
4.
The myth of globalization.
Columbia Journal of World Business
1987 : WINTER, VOL. 22:4, p. 19-29
 1987 Douglas, S. P.
Wind, Y.
5.
Assessing the impact of patent infringement on new product sales.
Technological Forecasting and Social Change
1985 : AUG, VOL. 28:1, p. 13-27
 1985 Mahajan, V.
Sharma, S.
Wind, Y.
6.
Parameter estimation in marketing models in the presence of influential response data : robust regression and applications.
Journal of Marketing Research
1984 : AUG, VOL. 21:3, p. 268-277
 1984 Mahajan, V.
Sharma, S.
Wind, Y.
7.
An empirical comparison of standardized portfolio models.
Journal of Marketing
1983 : SPRING, VOL. 47:2, p. 89-99
 1983 Wind, Y.
Mahajan, V.
Swire, D. J.
8.
Marketing strategy : new directions for theory and research.
Journal of Marketing
1983 : SPRING, VOL. 47:2, p. 12-25
 1983 Wind, Y.
Robertson, T. S.
9.
Organizational cosmopolitanism and innovativeness.
Academy of Management Journal
1983 : JUN, VOL. 26:2, p. 332-338
 1983 Robertson, T. S.
Wind, Y.
10.
Comparative consumer research : the next frontier.
Management Decision
1982 : VOL. 20:4, p. 24-35
 1982 Wind, Y.
Douglas, S. P.
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