haku: @author Wood, L. / yhteensä: 16
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1.
The significance of communicating in enacting decisions
Journal of communication management
2008 : VOL. 12:3, p. 204-223
 2008 Huebner, H.
Varey, R.
Wood, L.
2.
Market power and its measurement.
European Journal of Marketing
1999 : VOL. 33:5/6, p. 612-630
 1999 Wood, L.
3.
Internet Ad buys - what reach and frequency do they deliver?
Journal of Advertising Research
1998 : FEB, VOL. 38:1, p. 21-28
 1998 Wood, L.
4.
Recency in media planning - re-defined
Journal of Advertising Research
1997 : JUL-AUG, VOL. 37:4, p. 66-74
 1997 Reichel, W.
Wood, L.
5.
Added value: marketing basics?
Journal of Marketing Management
1996 : NOV, VOL. 12:8, p. 735-756
 1996 Wood, L.
6.
Brands: the asset test
Journal of Marketing Management
1995 : AUG, VOL. 11:6, p. 547-570
 1995 Wood, L.
7.
Implementing total quality in R&D
Research Technology Management
1993 : JUL-AUG, VOL. 36:4, p. 39-41
 1993 Wood, L.
McCamey, D.
8.
Ringing up new business with PBXs.
Datamation
1990 : AUG 15, VOL. 36:16, p. 75-77
 1990 Wood, L.
9.
Where IBM reigns : The SNA front-end market. *INTERNATIONAL BUSINESS MACHINES
Datamation
1987 : NOV 15, VOL. 33:22, p. 104-105, 108, 110-112
 1987 Wood, L.
10.
The tech workstation market. Oems, move over. Increasingly, hardware will be sold by microcomputer distributors.
Datamation
1986 : OCT 15, VOL. 32:20, p. 80-9, 80-10, 80-12
 1986 Wood, L.
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