haku: @author Wotruba, T. R. / yhteensä: 6
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1.
How New Product Introductions Affect Sales Management Strategy: The Impact of Type of "Newness" of the New Product
Journal of Product Innovation Management
2003 : JUL, VOL. 20:4, p. 270-283
 2003 Micheal, K.
Rochford, L.
Wotruba, T. R.
2.
Ethics Code Familiarity and Usefulness: Views on Idealist and Relativist Managers Under Varying Conditions of Turbulence
Journal of Business Ethics
2003 : FEB I, VOL. 42:3, p. 237-252
 2003 Chonko, L. B.
Wotruba, T. R.
Loe, T. W.
3.
The transformation of industrial selling: causes and consequences (Sales Management; Absatzstrategie)
Industrial Marketing Management
1996 : SEP, VOL. 25:5, p. 327-338
 1996 Wotruba, T. R.
4.
Effective sales force recognition programs
Industrial Marketing Management
1991 : FEB, VOL. 20:1, p. 9-15.
 1991 Wotruba, T. R.
Macfie, J. S.
Colletti, J. A.
5.
The changing character of industrial selling.
European Journal of Marketing
1980 : VOL. 14:5/6, p. 293-302
 1980 Wotruba, T. R.
6.
More effective sales force rating.
Industrial Marketing Management
1979 : JUN, VOL. 8:3, p. 236-245
 1979 Wotruba, T. R.
Mangone, R.
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