haku: @author Wulf, K. de / yhteensä: 6
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1.
A new measure of brand personality
International Journal of Research in Marketing
2009 : JUN, VOL. 26:2, p. 97-107
 2009 Geuens, M.
Weijters, B.
Wulf, K. De
2.
Investments in consumer relationships: a critical reassessment and model extension
International Review of Retail, Distribution and Consumer Research
2003 : JUL, VOL. 13:3, p. 245-261
 2003 Wulf, K. De
Odekerken-Schröder, G.
Kenhove, P. Van
3.
Strengthening Outcomes of Retailer-Consumer Relationships: The Dual Impact of Relationship Marketing Tactics and Consumer Personality
Journal of Business Research
2003 : MAR, VOL. 56:3, p. 177-190
 2003 Odekerken-Schroder, G.
Wulf, K. De
Schumacher, P.
4.
The Relationship between Consumers' Unethical Behavior and Customer Loyalty in a Retail Environment
Journal of Business Ethics
2003 : VOL. 44:4, p. 261-278
 2003 Kenhove, P. Van
Wulf, K. De
Steenhaut, S.
5.
The influence of topic involvement on mail-survey response behavior
Psychology & Marketing
2002 : MAR, VOL. 19:3, p. 293-301
 2002 Kenhove, P. van
Wijnen, K.
Wulf, K. de
6.
The impact of task definition on store-attribute saliences and store choice.
Journal of Retailing
1999 : SPR, VOL. 75:1, p. 125-137
 1999 Kenhove, P. Van
Waterschoot, W. Van
Wulf, K. De
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