haku: @author Yi, Y. / yhteensä: 5
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1.
Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty
Journal of the Academy of Marketing Science
2003 : SUMMER, VOL. 31:3, p. 229-240
 2003 Yi, Y.
Jeon, H.
2.
State versus Action Orientation and the Theory of Reasoned Action: An Application to Coupon Usage
Journal of Consumer Research
1992 : MAR, VOL. 18:4, p. 505-518
 1992 Bagozzi, R.P.
Baumgartner, H.
Yi, Y.
3.
Multitrait-Multimethod Matrices in Consumer Research
Journal of Consumer Research
1991 : MAR, VOL. 17:4, p. 426-439
 1991 Bagozzi, R.P.
Yi, Y.
4.
The Effects of Contextual Priming in Print Advertisements
Journal of Consumer Research
1990 : SEP, VOL. 17:2, p. 215-222
 1990 Yi, Y.
5.
Assessing method variance in multitrait-multimethod matrices: the case of self-reported affect and perceptions at work
Journal of Applied Psychology
1990 : OCT, VOL. 75:5, p.547-560
 1990 Bagozzi, R.P.
Yi, Y.
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