haku: @author Yoon, E. / yhteensä: 5
viitteet: 1-5 / 5
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1.
Marketing and production capacity strategy for non-differentiated products: winning and losing at the capacity cycle game
International Journal of Research in Marketing
1999 : FEB, VOL. 16:1, p. 57-74
 1999 Dearden, J.
Lilien, G.
Yoon, E.
2.
Modeling global market entry decision by fuzzy logic with an application to country risk assessment
European Journal of Operational Research
1995 : APR 6, VOL. 82:1, p. 53-78
 1995 Levy, J.
Yoon, E.
3.
How exhibitors select trade shows (Sales Promotion, Verkaufsstrategie, Messestand)
Industrial Marketing Management
1993 : NOV, VOL. 22:4, p. 287-298
 1993 Kijewski, V.
Yoon, E.
Young, G.
4.
Market-based pricing: beyond price-performance curves.
Industrial Marketing Management
1990 : FEB, VOL. 19:1, p. 11-19
 1990 Kijewski, V.
Yoon, E.
5.
The timing of competitive market entry: An exploratory study of new industrial products.
Management Science
1990 : MAY, VOL. 36:5, p. 568-585
 1990 Lilien, G. L.
Yoon, E.
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