haku: @author Zaltman, G. / yhteensä: 11
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1.
Influence strategies in buying centers (Verkaufsstrategie, Einkaufszentern)
Journal of Marketing
1995 : OCT, VOL. 59:4, p. 71-82
 1995 Venkatesh, R.
Kohli, A. K.
Zaltman, G.
2.
Seeing the voice of the consumer: metaphor-based advertising research
Journal of Advertising Research
1995 : JUL/AUG, VOL. 35:4, p. 35-51
 1995 Zaltman, G.
Coulter, R.
3.
Factors affecting trust in market research relationship
Journal of Marketing
1993 : JAN, VOL. 57:1, p. 81-101
 1993 Moorman, C.
Deshpand`, R.
Zaltman, G.
4.
Factors affecting trust in market research relationships.
Journal of Marketing
1993 : JAN, vol.57:1, p.81-101
 1993 Moorman, C.
Deshpande, R.
Zaltman, G.
5.
Relationships between providers and users of market research: the dynamics of trust within and between organizations
Journal of Marketing Research
1992 : AUG, VOL. XXIX:3, p. 314-328
 1992 Moorman, C.
Zaltman, G.
Deshpande, R.
6.
The management and use of advertising research.
Journal of Advertising Research
1988 : DEC-1989 JAN, VOL. 28:6, p. 11-18
 1988 Zaltman, G.
Moorman, C.
7.
The importance of personal trust in the use of research.
Journal of Advertising Research
1988 : OCT-NOV, VOL. 28:5, p. 16-24
 1988 Zaltman, G.
Moorman, C.
8.
Measuring multiple buying influences.
Industrial Marketing Management
1988 : VOL. 17:3, p. 197-204
 1988 Kohli, A. K.
Zaltman, G.
9.
A comparison of factors affecting use of marketing information in consumer and industrial firms.
Journal of Marketing Research
1987 : FEB, VOL. 24:1, p. 114-118
 1987 Deshpande, R.
Zaltman, G.
10.
A comparison of factors affecting researcher and manager perceptions of market research use.
Journal of Marketing Research
1984 : FEB, VOL. 21:1, p. 32-38
 1984 Deshpande, R.
Zaltman, G.
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