haku: @author Zeithaml, C. P. / yhteensä: 9
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1.
The psychological context of strategic decisions: a test of relevance to practitioners - Research notes and communications.
Strategic Management Journal
1989 : NOV-DEC, VOL. 10:6, p. 587-592
 1989 Bateman, T. S.
Zeithaml, C. P.
2.
The psychological context of strategic decisions : a model and convergent experimental findings.
Strategic Management Journal
1989 : JAN-FEB, VOL. 10:1, p. 59-74
 1989 Bateman, T. S.
Zeithaml, C. P.
3.
The contingency approach : its foundations and relevance to theory building and research in marketing.
European Journal of Marketing
1988 : VOL. 22:7, p. 37-64
 1988 Zeithaml, V. A.
Varadarajan, P. R.
Zeithaml, C. P.
4.
Corporate political strategy and legislative decision making: A review and contingency approach.
Academy of Management Review
1986 : OCT, VOL. 11:4, p. 828-843
 1986 Keim, G. D.
Zeithaml, C. P.
5.
How to implement a corporate political action program.
Sloan Management Review
1985 : WINTER, VOL. 26:2, p. 23-31
 1985 Zeithaml, C. P.
Keim, G. D.
6.
An empirical evaluation of the potential for including shareholders in corporate constituency programs.
Academy of Management Journal
1985 : MAR, VOL. 28:1, p. 180-200
 1985 Baysinger, B. D.
Keim, G. D.
Zeithaml, C. P.
7.
Contextual and strategic differences among mature businesses in four dynamic performance situations.
Academy of Management Journal
1984 : DEC, VOL. 27:4, p. 841-860
 1984 Zeithaml, C. P.
Fry, L. W.
8.
Environmental management : revising the marketing perspective.
Journal of Marketing
1984 : SPRING, VOL. 48:2, p. 46-53
 1984 Zeithaml, C. P.
Zeithaml, V. A.
9.
Stage of the product life cycle, business strategy, and business performance.
Academy of Management Journal
1984 : MAR, VOL. 27:1, p. 5-24
 1984 Anderson, C. R.
Zeithaml, C. P.
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