haku: @author Zinkhan, G. M. / yhteensä: 17
viitteet: 1-10 / 17
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1.
Marketing to and Serving Customers through the Internet: An Overview and Research Agenda
Journal of the Academy of Marketing Science
2002 : FALL, VOL. 30:4, p. 286-295
 2002 Parasuraman, A.
Zinkhan, G. M.
2.
On the cross-national generalisability and equivalence of advertising response scales developed in the USA
International Journal of Advertising
2002 : VOL. 21:3, p. 323-344
 2002 Ewing, M. T.
Caruana, A.
Zinkhan, G. M.
3.
Ethics and the Internet: Issues Associated with Qualitative Research
Journal of Business Ethics
2001 : OCT II, VOL. 33:4, p. 271-286
 2001 DeLorme, D. E.
Zinkhan, G. M.
French, W.
4.
Integrated Internet marketing
Communications of the ACM
2000 : JUN, VOL. 43:6, p. 97-102
 2000 Watson, R. T.
Zinkhan, G. M.
Pitt, L. F.
5.
Self-concept and advertising effectiveness: The influence of congruency, conspicuousness and response mode
Psychology & Marketing
1995 : JAN, VOL. 12:1, p. 53-77
 1995 Hong, J. W.
Zinkhan, G. M.
6.
Truth in marketing theory and research: an alternative perspective
Journal of Marketing
1992 : APR, VOL. 56:2, p. 80-88
 1992 Zinkhan, G. M.
Hirscheim, R.
7.
Competitive intelligence: insights from executives
Business Horizons
1991 : JAN-FEB, VOL. 34:1, p. 43-47
 1991 Gelb, B. D.
Saxton, M. J.
Zinkhan, G. M.
8.
Individual differences and marketing decision support system usage and satisfaction.
Journal of Marketing Research
1987 : MAY, VOL. 24:2, p. 208-214
 1987 Zinkhan, G. M.
Joachimstahler, E. A.
Kinnear, T. C.
9.
What starch scores predict.
Journal of Advertising Research
1986 : AUG-SEP, VOL. 26:4, p. 45-50
 1986 Zinkhan, G. M.
Gelb, B. D.
10.
What starch scores predict.
Journal of Advertising Research
1986 : AUG-SEP, VOL. 26:4, p. 45-50
 1986 Zinkhan, G. M.
Gelb, B. D.
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