haku: @author Zufryden, F. / yhteensä: 7
viitteet: 1-7 / 7
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
1.
A study of consumer switching behavior across Internet portal web sites
International Journal of Electronic Commerce
2003 : SPRING, VOL. 7:3, p. 39-63
 2003 Lee, S.
Zufryden, F.
Drèze, X.
2.
New film website promotion and box-office performance
Journal of Advertising Research
2000 : JAN-APR, VOL. 40:1,2, p. 55-64
 2000 Zufryden, F.
3.
Is Internet advertising ready for prime time?
Journal of Advertising Research
1998 : JUN, VOL. 38:3, p. 7-18
 1998 Dreze, X.
Zufryden, F.
4.
Tackling the retailer decision maze: which brands to discount, how much, when and why?
Marketing Science
1995 : VOL. 14:3/1-2, p. 271-299
 1995 Tellis, G.
Zufryden, F.
5.
Measuring the reach and frequency elasticities of advertising media
Marketing Letters
1993 : JUL, VOL. 4:3, p. 215-225
 1993 Zufryden, F.
Pedrick, J.
6.
Measuring the competitive effects of advertising media plans
Journal of Advertising Research
1993 : NOV-DEC, VOL. 33:6, p. 11-20
 1993 Pedrick, J.
Zufryden, F.
7.
The WNBD: a stochastic model approach for relating explanatory variables to consumer purchase dynamics
International Journal of Research in Marketing
1991 : VOL. 8:3, p. 251-258
 1991 Zufryden, F.
« edellinen sivu | seuraava sivu »
SCIMA