haku: @author Zufryden, F. S. / yhteensä: 14
viitteet: 1-10 / 14
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
1.
How much should be spent for advertising brand.
Journal of Advertising Research
1989 : APR-MAY, VOL. 29:2, p. 24-28, 29-34
 1989 Zufryden, F. S.
2.
Using conjoint analysis to predict trial and repeat-purchase patterns of new freguently purchased products.
Decision Sciences
1988 : WINTER, VOL. 19:1, p. 55, 71
 1988 Zufryden, F. S.
3.
A model for relating advertising media exposures to purchase incidence behaviour patterns.
Management Science
1987 : OCT, VOL. 33:10, p. 1253-1266
 1987 Zufryden, F. S.
4.
Multibrand transition probabilities as a function of explanatory variables : estimation by a least-squares-based approach.
Journal of Marketing Research
1986 : MAY, VOL. 23:2, p. 177-183
 1986 Zufryden, F. S.
5.
A dynamic programming approach for product selection and supermarket shelfspace allocation.
Journal of the Operational Research Society
1986 : APR, VOL. 37:4, p. 413-422
 1986 Zufryden, F. S.
6.
Prod II : a model for predicting from tracking studies.
Journal of Advertising Research
1985 : APR-MAY, VOL. 25:2, p. 45-51
 1985 Zufryden, F. S.
7.
Predicting trial, repeat, and sales response from alternative media plans.
Journal of Advertising Research
1982 : JUN-JUL, VOL. 22:3, p. 45-52
 1982 Zufryden, F. S.
8.
An approach for assessing demographic and price influences on brand purchase behaviour.
Journal of Marketing
1982 : WINTER, VOL. 46:1, p. 36-46
 1982 Jones, J. M.
Zufryden, F. S.
9.
A Logit-Markovian model of consumer purchase behavior based on explanatory variables: Empirical evaluation and implications for decision making.
Decision Sciences
1981 : OCT, VOL. 12:4, p. 645-660
 1981 Zufryden, F. S.
10.
Relating deal purchases and consumer characteristics to repeat purchase probability.
Journal of Marketing Research
1981 : APR, VOL. 23:2, p. 84-99
 1981 Jones, J. M.
Zufryden, F. S.
« edellinen sivu | seuraava sivu »
SCIMA