haku: @author d'Astous, A. / yhteensä: 15
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 otsikkovuositekijä
1.
Effects of country-genre congruence on the evaluation of movies: The moderating role of critical reviews and moviegoers' prior knowledge.
International Journal of Arts Management
2007 : FALL, VOL. 10:1 p. 45-51
 2007 d'Astous, A.
Colbert, F.
Nobert, V.
2.
The personality of cultural festivals: Scale development and applications
International Journal of Arts Management
2006 : WINTER, VOL. 8:2, p. 14-23
 2006 d'Astous, A.
Colbert, F.
d'Astous, E.
3.
Music piracy on the web - How effective are anti-piracy arguments? Evidence from the theory of planned behaviour
Journal of Consumer Policy
2005 : SEP, VOL 28:3, p. 289-310
 2005 d'Astous, A.
Colbert, F.
Montpetit, D.
4.
Consumer perception of private versus public sponsorship of the arts
International Journal of Arts Management
2005 : FALL; VOL 8:1, p. 48-60
 2005 Colbert, F.
d'Astous, A.
Parmentier, M-A.
5.
A scale for measuring store personality
Psychology & Marketing
2003 : MAY, VOL. 20:5, p. 455-469
 2003 d'Astous, A.
Levesque, M.
6.
Understanding consumer reactions to premium-based promotional offers
European Journal of Marketing
2002 : VOL. 36:11-12, p. 1270-1286
 2002 d'Astous, A.
Jacob, I.
7.
Moviegoers' consultation of critical reviews: Psychological antecedents and consequences
International Journal of Arts Management
2002 : FALL, VOL. 5:1, p. 24-35
 2002 d'Astous, A.
Colbert, F.
8.
Consumer evaluations of brand imitations
European Journal of Marketing
2001 : VOL. 35:1-2, p. 153-167
 2001 d'Astous, A.
Gargouri, E.
9.
Irritating aspects of the shopping environment
Journal of Business Research
2000 : AUG, VOL. 49:2, p. 149-156
 2000 d'Astous, A.
10.
Consumer reactions to product placement strategies in television sponsorship
European Journal of Marketing
1999 : VOL. 33:9/10, p. 896-910
 1999 d'Astous, A.
Seguin, N.
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